Platinum Hydrate Shampoo for Hydration

Establishing J Beverly Hills in 2004, named after the city he first arrived in when immigrating to America, Juan Juan's vision was to provide knowledge and resources for stylists to establish themselves in the ever-changing and competitive hair industry. Working with a team of specialists, testing and handpicking each item, he now brings the quality of salon products into your everyday routine.

Platinum is formulated to work with any and every hair type, especially damaged hair, so you're covered no matter which product you choose. All of J Beverly Hills' products are paraben, sulphate, and cruelty-free, and made from ingredients you can pronounce. Many of the Platinum products are formulated with ingredients that will help to protect hair from heat damage and increase moisture retention, keeping your beautiful hair healthy and soft.

Platinum is the optimum treatment system for reconstructing, restoring, and healing damaged hair. Formulated with effective natural ingredients like coconut, silk proteins, vitamin E, and more, your hair will be feeling healthier than ever.

The J Beverly Hills product lines cater to various hair needs. The Blue line gently cleanses your hair while naturally nourishing and volumizing. The Repair line is optimal for reconstructing, restoring, and healing damaged hair. The Men's line offers premiere products specially designed for the modern man. The Everyday line provides versatile solutions for any hair type or style. The Thorough line repairs split ends, restores manageability, and adds shine. The Stimulating line stimulates and soothes the scalp to help dissolve build-up.

The Platinum line offers reinforcing and volumizing benefits for all hair types, with no parabens, sulfates, or cruelty, and featuring key ingredients like aloe vera, pro-vitamin B5, and tea tree.

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